- push
- ▪ I. push push 1 [pʊʆ] verb [transitive]1. to work hard to persuade people to buy more of a product, for example by advertising it a lot:
• Our sales staff will be pushing the new model hard.
• IBM will use its huge sales force to push this product.
2. to try to get people to accept an idea, proposal etc:• Manufacturing groups are pushing a federal products liability law to limit punitive damages.
push ahead phrasal verb [intransitive]1. to continue with a plan or activity, especially in a determined way:push ahead with• The government is determined to push ahead with its economic reforms.
2. if prices on a financial market push ahead, they rise:• The Composite Index pushed ahead 3.77 to 466.56.
push somebody for something phrasal verb [transitive]to keep asking for something or trying to persuade people to do something, because you feel it is important or necessary:• The unions are now pushing for wage increases.
• Marketing people will push for anyone with a good sales technique to be hired.
• I'll have to push you for a decision.
push something → down phrasal verb [transitive]to make the price or value of something decrease:• The surplus has helped to push prices down.
push something → through phrasal verb [transitive]to succeed in getting a new law or change officially accepted:• the President's attempts to push through his ambitious programme of reform
push something → up phrasal verb [transitive]to make the price or value of something increase:• News of the bid has pushed up the group's share price.
• There are fears that import price rises will push up inflation.
• Housing starts increased 2.6% in December, pushed up by falling interest rates.
[m0] ▪ II. push push 2 noun [singular]1. a period of determined effort in business, especially one in which you gain an advantage over your opponents:push into• The company recently made a big push into the Japanese market.
• a sales push
2. give somebody the push informal to make someone leave their job, especially because they have done something wrong:• So they gave you the push, did they? You're so lazy, I'm not surprised!
[m0] ▪ III. push push 3 adjective [only before a noun]COMPUTING on the Internet, push systems deliver information, advertising etc to your computer without you having to ask for it to be Downloaded:• push technologies
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Ⅰ.push UK US /pʊʃ/ verb► [I or T] to press a switch or something similar: »When I push the 'call' button, my phone makes a strange noise.
► [T] to force someone to move away from a place: »Small farmers are saying they have been pushed off their land by the supermarket.
► [T] to try hard to make someone do what you want, especially when they do not really want to do it: »She feels the sales rep pushed her into buying the vehicle.
push sb for sth »If we want an answer from them by Friday, I think we're going to have to push them for it.
push sb to do sth »We had to push them to accept our terms, but they finally agreed to the deal.
► [T] INFORMAL MARKETING to try hard to make people buy something, especially by advertising it repeatedly: »We need to really push this product in the spring, ready for the summer season.
Ⅱ.push UK US /pʊʃ/ noun► [S] MARKETING an effort to make something more successful, for example by advertising it a lot or giving it extra money: »The event is part of a major push by the hotel to attract customers.
get a push »This film is unlikely to attract large audiences unless it gets a big push in the media.
give sth a push »This is an economy that needs the Fed to step in and give it a push.
► [C] a determined effort to get an advantage over other companies in business: make a push into sth »The company plans to make a big push into the European market next spring.
Financial and business terms. 2012.
